Revolutionizing Muscle Nutrition: The Rise of Promino Nutritional Sciences Inc.

Promino Nutritional Sciences Inc., listed under the ticker symbols CSE: MUSL, OTC: MUSLF, and Frankfurt: 93X, is actively contributing to nutritional innovation with the aim to make a significant impact on the global protein supplement market. Founded in 2015 and based in Burlington, Ontario, the company specializes in the development of patented, scientifically validated products that focus on enhancing muscle health and recovery.

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The cornerstone of Promino’s offering is its globally patented, plant-based formula, which has been clinically proven to be twice as effective as traditional whey protein in building muscle, even in the absence of exercise. This breakthrough aligns well with the evolving market dynamics where there is a growing consumer preference for healthier, more efficient nutritional solutions that accommodate active lifestyles.

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Promino’s entry into the market with innovative products like Rejuvenate™ and Promino™ comes at a time when the global protein supplements sector is experiencing rapid growth, expected to grow from $27.4 billion in 2023 to $51.8 billion by 2030. The company positions itself strategically within the high-demand areas of protein powders and ready-to-drink products, capturing a significant presence in three key market verticals: Active Nutrition, Functional Beverages, and Adult Nutrition. These segments represent a combined market opportunity of $59.7 billion, poised for substantial growth.

The Science Behind Promino's Breakthrough Formula

The development of Promino's patented formula marks over two decades of scientific research and innovation, primarily conducted at the University of Arkansas. The formula is the culmination of meticulous study and experimentation aimed at creating the most effective protein supplement on the market. This journey began with a fundamental question: how can the process of muscle protein synthesis (MPS) be optimized through nutrition alone?

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Origins and Research

The quest for an answer led to a collaborative effort involving top researchers and nutrition scientists led by Dr. Robert Wolfe of the University of Arkansas. The team commenced an extensive series of over 25 clinical trials, refining their approach with each iteration. Their research was supported by substantial funding, with more than $20 million invested by the National Institutes of Health (NIH), highlighting the potential impact of their work on public health.

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Breakthrough in Muscle Health

The breakthrough came with the development of a plant-based formula that precisely combines all nine essential amino acids in ratios optimized for maximum absorption and efficacy. This formula was designed to maximize MPS, a crucial process for muscle repair and growth, which typically slows down with age or physical inactivity. Promino's formula has proven to be twice as effective as traditional whey protein in building muscle and enhancing muscle recovery and strength, even without exercise.

About Promino™ and Rejuvenate™

Promino Nutritional Sciences Inc. offers a distinctive line of products, primarily focused on enhancing muscle health and performance. The company's innovative approach has led to the development of two key products: Promino™ and Rejuvenate™. Each product is tailored to meet the specific needs of its target markets while leveraging the unique benefits of Promino's patented plant-based formula.

Promino™: Tailored for Peak Performance

Promino™ is specially crafted for performance athletes and fitness enthusiasts who demand the best from their nutritional products. It holds the NSF Certified for Sport® label, ensuring that it is free of banned substances and approved for use by athletes in all major sports leagues. This certification is crucial for athletes' compliance with sports regulations and their own health and safety.

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The product's formulation process included collaboration with a leading U.S. flavour house, which has developed the taste profiles of some of North America’s most popular sports nutrition beverages. This process ensures that Promino™ not only meets but exceeds the taste expectations of its users. Launching in Q2 2024, Promino™ will be available in two fruit flavours designed to offer a refreshing taste without sacrificing nutritional value.

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Promino™ is notably more effective than traditional whey protein, a claim substantiated by its impressive Digestible Indispensable Amino Acid Score (DIAAS) of 321. This score indicates that the product provides essential amino acids more efficiently than conventional proteins, which typically score much lower in quality assessments.

Rejuvenate™: Advanced Muscle Health Support

Rejuvenate™ is designed for individuals seeking daily muscle health support, including older adults and those recovering from medical conditions. The formula is 60% more effective than whey protein in supporting muscle synthesis and recovery, making it a superior choice for maintaining muscle strength and combating age-related muscle loss.

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Scheduled for release in ready-to-drink formats in Q2 2024, Rejuvenate™ aims to provide convenient, effective muscle health support in everyday life. Its low-calorie, sugar-free composition makes it an excellent option for consumers mindful of dietary intake without compromising the nutritional quality.

Brand Ambassadors

Promino Nutritional Sciences Inc. leverages the influence and credibility of high-profile sports figures to promote its innovative products. The company’s roster of brand ambassadors includes athletes such as José Bautista, Kirk McLean, and Jack Eichel, each bringing a unique perspective and endorsement to Promino's offerings.

Jack Eichel

Jack Eichel, a Stanley Cup champion and a central figure in the NHL, represents the cutting edge of athletic performance and recovery. His recovery journey from an artificial disk replacement surgery introduced him to various nutrition products, highlighting Promino’s role in his enhanced recovery process. Eichel’s experience showcases the effectiveness of Promino's products in a highly competitive sports environment:

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"Promino has been a game-changer in my recovery and ongoing performance regimen. The taste and effectiveness of their products surpass anything I've tried before, aligning perfectly with my goals as an athlete. I am excited to help other athletes rethink protein and optimize their health and performance."

José Bautista

José Bautista, a six-time MLB All-Star and renowned for his tenure with the Toronto Blue Jays, has transitioned into a key figure in sports management and performance training. His induction into the Blue Jays Level of Excellence in 2023 marks a career highlighted by memorable moments, including the iconic bat flip in the 2015 ALDS. Bautista’s partnership with Promino aligns with his current role as owner of the Las Vegas Lights and partner in Diesel Optimization, a premier sports performance center in Tampa Bay, Florida. He emphasizes the role of high-quality supplements in professional training, stating:

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"As a professional athlete, identifying the best quality products for overall health and performance is crucial. Promino’s commitment to innovation and rigorously tested products aligns perfectly with my standards, making it an ideal choice for athletes at all levels."

Kirk McLean

Kirk McLean, affectionately known as "Captain Kirk," is known not just for his impressive NHL career but also for his contributions off the ice. A beloved figure in Vancouver, McLean has been recognized multiple times, including his induction into the BC Sports Hall of Fame in 2021. As a Promino brand ambassador, McLean brings his credibility and respect within the athletic community to the forefront. He shares his enthusiasm for Promino's science-backed products:

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"Having been introduced to many nutritional products over my career, I find Promino's scientifically proven formula, backed by extensive research and clinical studies, truly impressive. It stands out with its integrity and effectiveness, making it easy to support and recommend."

Medical Applications of Promino's Formula

Promino Nutritional Sciences Inc. is addressing the serious issue of muscle loss, or cachexia, in cancer patients through targeted nutritional supplementation. The company has engaged Dr. Patrick Gunning, an esteemed Professor of Chemistry at the University of Toronto, to oversee preclinical studies on its patented amino acid formula. Dr. Gunning, with a prolific background in medicinal chemistry, will explore the potential of this formula to mitigate the muscle loss that affects between 20% and 70% of cancer patients, depending on the type and severity of the cancer.

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Cachexia in cancer patients is not just about weight loss; it involves severe muscle wasting that significantly impairs quality of life and can worsen treatment outcomes. The energy demands of tumours, combined with the side effects of chemotherapy, often accelerate this condition, leading to profound fatigue and a weakened physical state. Promino's initiative aims to use its amino acid formula to counteract these effects, providing a scientifically backed supplement to support muscle maintenance and recovery.

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CEO Vito Sanzone expressed optimism about the potential impact of these studies: "Integrating our core patented technologies into the treatment of cancer-related cachexia represents a significant step forward in personalized healthcare. We are thrilled to have Dr. Gunning's expertise guiding this exploration, which we believe will enhance the lives of cancer patients globally."

Promino's Future Outlook 

Promino Nutritional Sciences Inc. is gearing up for an ambitious 2025 with comprehensive strategies aimed at expanding their market presence and enhancing consumer access to their products. Here’s what’s on the horizon:

Expanding Distribution and Market Presence

Promino has initiated shipments across North America, replenishing supplies of Rejuvenate Muscle™ Drink Mix at key retail and e-commerce points of distribution. With distribution centers strategically located in Ontario, Ohio, and Arizona, the company is positioned for rapid deployment to major population centers, ensuring that their products are readily available to a broad consumer base.

Ready-to-Drink Product Launch

A major milestone set for 2025 is the launch of the Rejuvenate Muscle and Promino Ready-to-Drink products. Developed with best-in-class CPG consumer testing, these new offerings aim to disrupt the functional beverage market, capturing high-volume club and convenience channels. This move is supported by strong retailer interest and is anticipated to significantly increase the accessibility and consumption of Promino’s innovative product line.

Marketing and Consumer Engagement

Marketing efforts are intensifying with a 360° approach: leveraging digital advertising, influencer partnerships, and social media engagement to foster brand trust and community. Additionally, Promino plans to participate significantly in fitness-related events and extensive TV and streaming campaigns to broaden its reach and engagement across key demographics.

Management Overview

Recently appointed CEO, Vito Sanzone, brings over 25 years of experience in the health, wellness, and fitness industry to Promino Nutritional Sciences Inc. His background includes significant roles in high-stakes mergers and acquisitions totalling $1 billion. Sanzone has a proven track record of successful product launches and leading company turnarounds, positioning him as a key asset in guiding Promino through its next phases of innovation and expansion in the competitive wellness market.

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