The Future of New Money: Where Are We Headed?

It is no secret that social media and the evolution of technology have morphed the lives of those around it.

The way we connect and communicate with each other has changed.

The way we do business has changed.

We are plugged into social media algorithms that know more about us than we do, advertising at the expense of our own data.

Because, well… we are the product.

With all this being said, the “modern era” has presented life-changing opportunities for those who have taken advantage of it. With that opportunity has come a new form of wealth-creation, the type where age, experience, and even hard work aren’t necessarily contributing factors.

When I log into TikTok or even YouTube, I always see one of two types of content:

• Young people complaining, and some even crying, about how expensive “living” is, which certainly holds some merit.
• 16-year-olds driving Lamborghinis who claim to be business gurus. Some even tell me if I buy their course, I too can escape the matrix!

Some can’t afford rent, and others arbitrage Airbnbs.

This poses a greater question in my head: How do we talk, manage, and even think about money in comparison to the generations before us? Because the gap seems much larger.

As a mid-twenty-year-old, I have been around and worked with social media creators who have made 6-7 figures from their platform for doing very little.

I certainly acknowledge and appreciate the hard work that many have put in. Their efforts have led to the creation of highly successful businesses through leveraging the advancements and significance of social media.

However, a pertinent question lingers: what happens next when these young entrepreneurs achieve financial success?

Traditionally, as many successful people in the past have done, you get a good money manager. Put the majority of your holdings into stable securities that pose realistic returns in the long term. Some, being more involved than others, may get into real estate, venture capital, or invest with greater risk.

But the behavior is predominantly different. The wealth they have created took years and years of hard work, which usually comes with a more conservative mindset.

But the kid who made 2 million on Dogecoin? Imagine telling them to get a financial advisor.

Gold? Mutual funds? 8% annual return?

No. No. No. If it’s not parabolic, we don’t want it!

Hustle culture doesn’t subscribe to the notion of long-term thinking or even skill-building.

It's about how fast you can put yourself or a product into the market and what's the best, most cost-effective way to convince people to buy.

Whether it's a transfer of wealth or the creation of it, where will the new generation park their investments for the long term?